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Press Releases

SHARP AND ORVILLE REDENBACHER’S® PARTNERSHIP HEATS UP THE ULTIMATE POPCORN EXPERIENCE
Exclusive, tuned popcorn preset option delivers convenient cooking to complete the perfect pop

MONTVALE, N.J. (April 25, 2017) – Sharp Home Electronics Company of America (SHCA) and Orville Redenbacher’s® Gourmet® Popping Corn today announced the launch of three all-new Countertop Microwave Ovens (SMC1443CM, SMC1442CS and SMC1132CS) with Orville Redenbacher’s certified popcorn preset button. Simply touch the specially-tuned “Popcorn” button and select either the Orville Redenbacher’s Microwave Popcorn Classic Size (3.3 oz.) or Single Serve Mini Bag (1.16 oz.) and enjoy the perfectly popped, buttery flavor within minutes.

“Sharp has been a pioneer in the microwave business since mass producing the first microwave oven in 1962,” said Peter Weedfald, SVP of Sales and Marketing, SHCA. “Since then we’ve continued to improve on the design and technology, and working with the Orville Redenbacher’s brand is an exciting and natural fit. We’re thrilled to bring this collaboration to market for microwave and popcorn lovers.”

“As America’s #1 freshly popped popcorn choice for years, we are excited to partner with such a renowned name in microwave technology in order to deliver the highest quality popcorn experience with just the touch of a button,” said Spencer Fivelson, Sr. Brand Manager, Orville Redenbacher’s. “Whether you are a Movie Theater Butter lover or SmartPop! Butter fan, popping the perfect movie night bowl just got even easier.”

The mid-sized 1.1 cubic feet and family-sized 1.4 cubic feet Sharp microwaves are equipped with One-Touch key presets that capture the most popular cooking times, from thirty seconds to up to six minutes, making it ready for even more than just a perfect bag of popcorn. Auto Defrost and Sharp’s innovative Carousel® turntable system further enable quick and seamless microwaving. Sharp’s Countertop Microwave Ovens come in an easy-to-clean, stainless steel finish that complements any kitchen.

Features and Benefits: Sharp’s Countertop Microwave Ovens SMC1443CM, SMC1442CS and SMC1132CS

  • Orville Redenbacher’s certified popcorn preset is specially engineered for optimal popping results
  • Full 1,000 watts of power provide rapid reheating and fast cooking
  • Convenient One-Touch controls and Auto Defrost allow for quick and accurate cooking
  • Premium stainless steel finish make it easy-to-clean
  • Sharp’s Carousel® turntable allows for even cooking  
  • MSRP:
    • SMC1443CM: $139.99
    • SMC1442CS: $139.99
    • SMC1132CS: $119.99

The Sharp Countertop Microwave Oven tuned for Orville Redenbacher’s® popcorn is available at kitchen retailers nationwide. For more information about the newest Sharp Microwaves (SMC1443CM, SMC1442CS and SMC1132CS) and retail availability, please visit www.SharpUSA.com.

About Sharp Home Electronics Company of America (SHCA)

SHCA is the U.S. Consumer Products Group of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products.  SHCA includes the manufacturing of Home Appliances in Memphis, TN together with the sales & marketing and servicing of Home Electronics in the United States. Leading products include Sharp Carousel®, Microwave Drawer™, SuperSteam+™ ovens, and Plasmacluster® Ion air purifiers. Sharp was named one of the Most Admired Brands in America and Sharp Corporation was named one of the 20 Most Loved Companies globally*.  Learn more at http://www.sharpusa.com/.

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013

Sharp, Carousel, Plasmacluster, Microwave Drawer, Supersteam+ and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are property of their respective owners.

ABOUT ORVILLE REDENBACHER’S® GOURMET® POPPING CORN

Orville Redenbacher dedicated his life to creating the highest quality popcorn. In 1952, Orville hand selected a small group of family farmers to grow his exclusive kernel that pops up light and fluffy. Today, our family farmers continue to uphold Orville’s commitment to quality, growing only the best popcorn. And, Orville Redenbacher’s® is the only leading brand who uses real butter in many of its products. Orville Redenbacher’s popcorn offerings include buttery, sweet and savory, 94% fat free SmartPop!®, and Naturals microwave popcorn, as well as jarred popcorn kernels. For more information, visit www.orville.com.

ABOUT CONAGRA BRANDS
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Marie Callender’s®, Reddi-wip®, Hunt’s®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging brands, including Alexia®, Blake’s® and Frontera®, offer choices for every occasion. With an ongoing commitment to corporate citizenship, Conagra Brands has been named to the Dow Jones Sustainability™ North America Index for six consecutive years. For more information, visit www.conagrabrands.com.

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For further information: Media Contact: Alexa Ottenstein 646-442-5963 aottenstein@kwittken.com