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Sharp® Gets Tails Wagging: Shares Top of the Line Air Purifier with NYC's First Ever NYC Dog-Friendly Café

MONTVALE, N.J., Feb. 7, 2018 /PRNewswire/ -- Sharp Home Electronics Company of America (SHCA) is giving dog lovers something to bark about as the company partners with Boris & Horton, New York City's first Department of Health approved dog-friendly café. SHCA will provide the café with its Plasmacluster Ion® air purifier to help maintain a clean and fresh environment for guests and man's best friend.

"Our exclusive patented Plasmacluster Ion® technology can reduce microscopic pollutants that traditional filters cannot trap," said Peter Weedfald, SVP of Sales and Marketing, SEMCA. "We're excited to partner with Boris & Horton to help provide cleaner, fresher air, and even remove odors embedded in carpeting, drapery and furniture, with the Plasmacluster Ion® air purifier, so they can lead the pack in dog-friendly establishments."  

SHCA's Plasmacluster Ion® patented technology creates ions that are both positive and negative and disperses them into the air. Plasmacluster Ions® actively attach to airborne odors and pollutants, pull them apart, and then float away harmlessly as water vapor. The long-life, True HEPA and charcoal filters remove 99.97% of particles and eliminate odors from the air that passes through the filter.

Sharp Plasmacluster Ion® Technology has been tested and con­firmed in 17 tests by laboratories in the USA, as well as in the U.K., GermanyJapanSouth KoreaChina and Vietnam to significantly reduce certain bacteria, viruses, mold, and fungus. This includes a test that showed PCI technology to be effective in reducing the infectivity of adherent Canine Influenza1.  Sharp Plasmacluster Ion® Technology has been used in over 60 million products worldwide since 2001.

"We want Boris & Horton to feel like a second home to our guests and their canine companions," said co-founder, Logan Mikhly. "That's why we're even more excited to partner with Sharp and receive their Plasmacluster Air Purifier that helps reduce lingering odors and bacteria in the café, ultimately providing a better environment for all."

Boris & Horton opened on February 2nd and is located in New York's East Village at 195 Avenue A. To learn more about SHCA's Plasmacluster® Ion technology visit

About Sharp Home Electronics Company of America (SHCA)
SHCA is the U.S. Consumer Products Group of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. SHCA includes the manufacturing of Home Appliances in Memphis, TN together with the sales & marketing and servicing of Home Electronics in the United States. Leading products include Sharp Carousel®, Microwave Drawer™, SuperSteam+™ ovens, and Plasmacluster® Ion air purifiers. Sharp was named one of the Most Admired Brands in America; Sharp Corporation was named one of the 20 Most Loved Companies globally, and Sharp Electronics appears on the Forbes America's Best Employers 2017 list*. Learn more at

*Sources: Buyology Inc., 2012; APCO Worldwide, 2013; Forbes, 2017

This device is not medical equipment and is not intended to treat or cure any condition or disease. Sharp does not guarantee that test results can be replicated in actual user situations. Features vary between models and regions. Plasmacluster's effectiveness will vary depending on the ion density and product.

1 Surface H3N2 Canine Influenza Study: Test space: 25m3, (ion concentration: 25,000 / cm3 ) H3N2 influenza virus applied to gauze. Inhibition rate: 99% after approximately 10 hours.  Verified by Vietnam Ho Chi Minh City Pasteur Institute

"Plasmacluster" and "Device of a cluster of grapes" are registered trademarks of Sharp Corporation in JapanUSA and elsewhere.

Sharp, Carousel, Microwave Drawer, Supersteam+, Healsio and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are property of their respective owners.

SOURCE Sharp Corporation USA

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