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Jim Sanduski is a long-time consumer electronics industry veteran with over 25 years of experience in business-to-consumer marketing, sales, product strategy and finance.
In 2017, Sanduski was appointed president of the newly formed Sharp Home Electronics Company of America (SHCA), a division established to integrate the previously separate divisions of SEMCA (Sharp Electronics Marketing Company of America), SMCA (Sharp Manufacturing Company of America) and SSG (Services and Solutions Group).
Sanduski remains president of Sharp Electronics Marketing Company of America, a position he has occupied since January 2015, and has been responsible for the sales, marketing and operations of Sharp’s Home Appliance business across the United States.
Jim Sanduski concurrently serves as the Senior Vice President of Product Marketing at Sharp and had led the company’s U.S. Home Entertainment Product Marketing division. Based on his extensive navigation of the global CE field, Sanduski has contributed his expertise and valued skills to lead successful technology introductions in the TV industry. He has overseen the AQUOS product line and the introduction of affordable 4K TVs.
Sanduski is highly respected among his peers and repeatedly endorsed for his thorough understanding of brand, product, channel and promotion, poised communication skills and for his innovative marketing tactics that contribute to top brand recognition and success.
Prior to joining Sharp, Sanduski held leadership positions in sales and marketing at Panasonic, Hewlett-Packard, Samsung Electronics and Sony Electronics as well as financial positions at General Electric.
Sanduski holds a BSBA from the University of Nebraska-Lincoln and an MBA from Harvard Business School.